Darren Bull - Founder
Make the most out of every visitor and know how you can control your CRO
Build your Tribe, talk to them on their level, provide them content and tell your story.
For your users to be engaged you need to be in the right places, where they are.
Best practice user journey, understand your user and how they will use your site.
Its almost guranteed that your visitors who find a prpoduct via your on site search, will convert at a much higher rate, so why are you not driving more and more to use your search, there is a huge amount of revenue potential if you can get it right.
Mobile users are more inclined to buy and less likely to browse, this is if your mobile experience is at the level that it should. Optimise for mobile first as before long your traffic will be in favour of the mobile user.
There is little point in publishing the same messages out to all the social channels, instagram user are very different to the Facebook crowd, so find the channel that work best for you across a number of KPI’s, then measure it and iterate.